Helping employees save for education is very good for business. Here’s why:

Talented employees are likely your greatest asset. And for many of them, their No. 1 financial worry is saving for their kids’ education.1 Offering the HI529 Plan as a voluntary benefit helps you check both boxes – and do it with no added costs, contracts, or hassels for your HR team.

How employees benefit

  • They contribute automaticallty to their kids’ education every pay period with after-tax dollars.
  • 529 savings helps cover tuition, meals, housing, fees, and more at eligible college, universities, graduate schools, trade schools, and more worldwide, not just in Hawaii.2
  • 529 accounts can grow free of state and fedral taxes, and withdrawals for qualified expenses are tax-free, too.3

How employers benefit

  • As an employer, you’re offering one of the most popular employee benefits with little to no effort.
  • Employees register for the benefit online, using the same ACH direct deposit system you use now.
  • You differentiate your benefits package from competitors.
  • You help retain key employees, reducing the high cost of recruiting and onboarding replacements.


For more details, check out our HI529 employer brochure now.

Cost to replace lost employees


For hourly employees

up to



annual Salary

For salaried employees


of former employees say better benefits would have kept them from leaving.

Source: Work Institute 2019 retention report

Want to learn more? Please fill out the form below and we’ll be in touch.

  • 1 Gift of College, 2020 “Paying for College” Survey
  • 2 An eligible institution includes those that can participate in federal financial aid programs.
  • 3 Earnings on non-qualified withdrawals may be subject to federal income tax and a 10% federal penalty tax, as well as state and local income taxes. The availability of tax or other benefits may be contingent on meeting other requirements. K-12 withdrawals are non-qualified for HI residents.